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Showing posts from May, 2011

Live Nation and Groupon Team up for New Ecommerce Solution

Groupon is a group-buying ecommerce solution that has been all over the net recently, especially after announcing their tie-up with Live Nation. These two powerhouses (Groupon dominating the daily deal market and Live Nation dominating the live music space) are now teaming up to give concert goers a new way to get tickets for their favorite concerts. This new ecommerce solution will be called GrouponLive. How exactly this solution will service has been kept under wraps, but insiders say that it should be ready by the summer concert season. Since GrouponLive has immediate access to Live Nation’s expansive roster of events and performers, this solution will be the next best ecommerce site for live event deals. This tie-up will give Groupon another way to dominate the market and bring in more money. They’ve already been on a roll recently. GrouponLive will be the latest channel to bring value to fans and at the same time help artists reach out to a wider audience.

Using Social Media Techniques in your Ecommerce Site

Every ecommerce owner should develop a sort of platform. But what is a platform and how is it related to ecommerce? A platform is very relevant to anyone who wants to connect with others online, whether they are buyers or sellers like you. A platform is basically a base of people who know what you sell and who want to buy what you sell. Once you have such a platform, you can sell your products to it. But how does one develop a platform? Through networking! By networking through person or online, one can develop a vast platform. Social networking has become the latest rage today and using sites like Facebook and Twitter or blogging sites can be very effective. But it is still important to conduct lectures and make media appearances in order to develop a strong, word-of-mouth market. Most ecommerce entrepreneurs are fully-equipped with all the basics, from a blog and an official website to a Twitter feed and a Facebook page. Ecommerce owners also send out regular newsletters every year.

Growth in Ecommerce Website Development

The first quarter of 2011 has revealed that there was tremendous growth in ecommerce development. This quarterly report was released yesterday and focuses mainly on the ecommerce freelancing areas and jobs. The data gathered was based on more than 15,000 freelance projects for hundreds of sites across the Web. It has been established that a near 27% increase in the number of ecommerce freelance projects was seen and there was some amount of rivalry between medium and small ecommerce businesses. Here are some of the findings: The top ecommerce platforms were Magento and osCommerce. Both these platforms now lead the market for their open environment. The demand for ecommerce projects is constantly on the rise. Last year, Europe and Japan had the greatest demand. The United Kingdom has the most number of projects and Germany has the fastest growth. XCart professionals were found to be the highest paid. iPhone application development has also increased by nearly 33%; higher than Android, m

Ecommerce Owners worst nightmare – Abandoned Shopping Carts

Right since the emergence of ecommerce sites some 10 odd years back, the online shopping cart has come as a boon to online customers as it helps them to compare, think and consider before they make a buying decision for a product they want. But ecommerce website owners would do anything to transform those potential purchases into real purchases, and this is why they are constantly developing new and sophisticated methods of doing this. But then again, the situation can never be the same forever, what with the growing competition. The biggest reason why customers abandon online shopping carts is because he or she is not interested enough to actually go ahead and buy the products. It is very important to understand why your customers abandon their shopping carts. There can be plenty of reasons and sometimes you cannot control this. Shopping cart abandonment can help you find ways to better service your customers. It is important for ecommerce owners to analyze and follow up with their cu

New Ecommerce Site Launched for Fashion Accessories

Send the Trend is a new and innovative ecommerce store that offers a unique selection of custom fashion accessories for women. The site has raised nearly3 million dollars in its Series A funding which was led by Battery Ventures. The company first raised the initial capital from its angel investors. Today, the company is also launching an updated website that features a brand new design with customer-centric features such as social sharing, voting and one screen checkout. Send the Trend provides customized and affordable accessories from fashion jewelry to scarves and sunglasses. Visitors have the option to complete a style survey that will guide the company’s stylists to tailor product options for them every month. Once the customer makes her first purchase, she will then receive a few recommendations based on her style preferences. The company aims to make it simple for female shoppers to discover and make decisions online. The women of today do not have the time to visit ten differe

Surveys show that Small Businesses Underestimate Ecommerce

A recent survey about the concerns of independent business owners has found that most of the small business owners lack interest in ecommerce initiatives. Only 20 to 25% of small businesses accept payments online, suggesting that most business owners do not use websites as a tool to sell their products and services. However, the survey has also shown that the number of small businesses using ecommerce will increase in time as more and more businesses become more comfortable with conducting business online. The biggest factors why businesses don’t take ecommerce seriously include: their site being old and outdated, clients not knowing what to do and where to go, business and markets changing, site requiring a makeover, site written in an outdated language, etc. Ecommerce has become a major part of the American economy today. It is very important for small businesses owners to use ecommerce in order to compete with bigger businesses. The Internet makes all companies equal in the market,