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Showing posts from March, 2011

Ecommerce Sites makes it easier for browsers to compare prices

With the emergence of online information, consumers are now finding it easier to compare prices, thus resulting in an increased surge of ecommerce website on the web. Many high-end retailers feel that having a strong online presence is very important, what with the popularity of ecommerce growing every day. Today, online shopping accounts for nearly 7% of all the retail spending that takes place and this number keeps growing by the day. Surveys have revealed that most consumers take to the Internet to look for various discounts and deals that can be availed through ecommerce sites online. Currently, nearly 84.3% of consumers prefer to shop online, but there is still room for growth, what with customers using both in-store as well as high street means to purchase products and services. So, what we can expect in the future is an increasing number of stores and consumers who make use of ecommerce websites for shopping purposes.

How to Create a Successful Ecommerce Site

What with customers finding it easier to go online for shopping purposes, it has become increasingly important to have an ecommerce website these days. Presently, there is a cut-throat competition that exists n this sphere and everyone is striving to represent their businesses in the best way possible. If you are looking to create your own ecommerce website, then there are certain strategies that you should learn in order to be successful. Get user Feedback: If you want to improve the usability of your website, then the best way to do so is to improve your user’s shopping experience on your site. What your user’s experience when on your site and how satisfied they are with your products and services are important elements to your site’s success. So, try to connect with all your visitors on a personal level and then build your image through specific marketing techniques. Send out customized sales messages: When you specifically target your audience, your chances of making more sales wil...

Ecommerce Shopping is more lucrative than Visiting a Store

Many retailers have claimed that the rising fuel prices have made it more and more difficult for delivery companies and other retail outlets to function effectively, thus sparking off a debate that online shopping is fast becoming the preferred way of buying items today. Price is a huge concern for most people and today, with traveling becoming more expensive, people prefer to save their money instead of spending on fuel. The best alternative to shopping outdoors of course is going online and ordering products. Surveys have shown that nearly 65% of people prefer online shopping because they would rather go online to shop than visit a brick and mortar store because by shopping online, they are exposed to a lot more advantages from saving on fuel, getting better discounts, flexibility, convenience, easy-to-use, etc.

Tips for Protecting your Domain Name

Picture this – The number of visitors to your ecommerce site has suddenly dropped to zero during peak hours! A retailer’s worst nightmare to say the least! Normally, most ecommerce website owners can makes hundreds of dollars worth of sales during the peak hours, but what do you do if your business has come to a standstill? It is indeed a nightmarish scenario but highly possible if you lose control of your domain name. If someone manages to gain access to your account by using your domain name, they can then continue to divert your visitors to their site and even access your email! And if they manage to steal your domain name by converting into their name, then you are going to face a long and very expensive legal battle to get it back. There is no reason why you should lose your domain name to a cyber criminal. If you ignore it or forget to renew it, then it could be snapped up by its new owner in a perfectly legal way! If this happens, then you can say goodbye to your domain name! He...

Ecommerce Tips for 2011

Now that we are already into 2011, the sales figures for the 2010 Christmas Season are already doing their rounds. The daily online sales in 2010 exceeded $1 billion, which is double the amount made in 2009! So, with so much money floating around, why are all the small ecommerce websites feel like they aren’t getting any action? If you are getting a steady stream of targeted traffic, but they just aren’t converting, then the problem could be in your website and how you are presenting your products. Here are a few changes you could make to your product page to help convert those visitors! When people visit your ecommerce site, they expect to see your products and services immediately. It shouldn’t take them more than a click from your home page to get there. Including extensive amounts of content is great for attracting the search engines, buy you’ll lose your customers if they have to read paragraph after paragraph of sales copy. So, get to the point immediately! Take a look at your we...

Social Ecommerce – Can it help Retailers and Brands evolve

One of the biggest shifts in trend that was observed last year was the emergence of social ecommerce! Retailers and brands started taking to social networks not only to enhance their visibility, but also to rake in the money and increase their revenues. The Internet supports the sharing of information amongst various networks, and does so at a speed and scale that can never be achieved in the offline world! Statistics have shown that nearly 90% of people tend to trust recommendations made by friends above any kind of advertising. In the United States, users spend nearly 41.1 billion minutes surfing through Facebook. Facebook has 500 million users and keeps adding to this figure every single day! This is the power of social media! Owing to this, there are many social ecommerce solutions that have hit the market today and are constantly evolving. Retailers and brands have started capitalizing on this to increase their revenues and make it big in the social networking scene as well! Let’s...

Why you should choose Zen Cart for your Small Business

Zen Cart offers many small business owners a great many ecommerce solutions that are effective in creating a successful online business. This open source platform can be used to customize your ecommerce solutions. Before customizing it, the Zen Cart offers many important SEO elements for you product pages. From a web based admin for processing orders to a complete shopping cart, it is also offers multiple options for payment check out and a lot more. You can use your Zen Cart platform to handle your online business of selling products and services. With the Zen Cart, you can now transform your store into anything you want it to look and feel like. The PHP files allow you to customize any of the new features that a business owner is looking for. The key features of Zen Cart are: 1.You don’t need a web developer if you want to make changes to your promotional banners. 2.You get an unlimited category structure. 3.You get to customize your product pages with the “Add to Cart” button. 4.It ...