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Surveys show that Small Businesses Underestimate Ecommerce

Businesses Underestimate Ecommerce
A recent survey about the concerns of independent business owners has found that most of the small business owners lack interest in ecommerce initiatives. Only 20 to 25% of small businesses accept payments online, suggesting that most business owners do not use websites as a tool to sell their products and services.

However, the survey has also shown that the number of small businesses using ecommerce will increase in time as more and more businesses become more comfortable with conducting business online. The biggest factors why businesses don’t take ecommerce seriously include: their site being old and outdated, clients not knowing what to do and where to go, business and markets changing, site requiring a makeover, site written in an outdated language, etc.

Ecommerce has become a major part of the American economy today. It is very important for small businesses owners to use ecommerce in order to compete with bigger businesses. The Internet makes all companies equal in the market, irrespective of size. Giant companies like Google and Facebook started off small and grew to such mammoth proportions because of ecommerce. Yes, small businesses also have the opportunity to compete today if they only embrace ecommerce.

According to the survey, at least 15% of business owners said that they did not have a website and for those who did have one, nearly 65% said that they did not make or accept payments on their sites. Only 21% were found to use a traffic pattern tracking tool.

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