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Using Social Media Techniques in your Ecommerce Site

Every ecommerce owner should develop a sort of platform. But what is a platform and how is it related to ecommerce? A platform is very relevant to anyone who wants to connect with others online, whether they are buyers or sellers like you. A platform is basically a base of people who know what you sell and who want to buy what you sell. Once you have such a platform, you can sell your products to it. But how does one develop a platform? Through networking! By networking through person or online, one can develop a vast platform. Social networking has become the latest rage today and using sites like Facebook and Twitter or blogging sites can be very effective. But it is still important to conduct lectures and make media appearances in order to develop a strong, word-of-mouth market. Most ecommerce entrepreneurs are fully-equipped with all the basics, from a blog and an official website to a Twitter feed and a Facebook page. Ecommerce owners also send out regular newsletters every year. ...

Will Facebook ever become an Ecommerce Hub?

A big part of what Facebook envisions for its future (which is totally justified considering its market value of $75 billion) is the idea that the social networking site will one day become an ecommerce hub, generating billions more in revenue from major brands and online retailers. But is this possible? Many web analysts do not think that this is particularly realistic. As far as ecommerce is concerned, and driving huge amounts of revenue, Facebook may not get any bigger than what it currently is. Surveys have shown that many retailers (big as well as small) who have used Facebook as a sales channel have found that it offers small pockets of opportunity, but can never compete with the opportunities presented by Google. This is probably because many of the Facebook-based stores are ineffective, especially for the larger retailers, and that the click-through rates are also largely anemic. Although hundreds of millions of people use Facebook on a daily basis, the ability of this site to ...