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Showing posts with the label ecommerce businesses

What does it take to become a successful Ecommerce Entrepreneur?

You’ve probably asked this question a million times. What does it take to become a successful ecommerce entrepreneur? The answer can come as quite a surprise. If you’ve tried searching on the Internet for “must have entrepreneurial skills” or for “crucial business skills”, you’ll find thousands of articles that offer their own versions on which skills and attributes you should possess in order to start your own business. Some people think you should have the leadership quality, while others think that a strategic vision is a must and still others think that empathy, empowerment and operational focus are the key attributes. Here are a few practical skills that you can learn and execute. The ability to write well: Writing well means having the ability to communicate your points across with proper grammar and spellings. You should have a well-written product description for each of your products. You’ll need to write a return policy, privacy policy, “About Us” page and any or all emails. ...

Clothing Ecommerce has become more popular in the last 5 years

Clothing-themed online stores and ecommerce businesses have become extremely popular in recent years. Studies have shown that apparel sales online has nearly doubled in the last 5 years! Nearly 5 billion dollars were spent on clothes through ecommerce sites in the last five years, thus ensuring that the purchase of clothes online has grown by a whopping 152 percent! Until a few years back, fashion outlets did not have an online presence or an ecommerce store where people could buy clothes. However, today all of this has changed and most people prefer to buy their clothes online and try them on in the privacy of their own homes than in the rush and bustle of a changing room. Most people have the option of ordering multiple sizes and can send back the ones that don’t fit.

How to get your Ecommerce Business right?

2010 was a great year for ecommerce businesses, what with consumers spending nearly $70 billion on products and services bought over the Internet. All signs have shown that this trend will continue to improve in 2011, as more and more entrepreneurs have been setting up their businesses online. Getting your ecommerce site up and running is much simpler today than it used to be, but it is very alarming how most online businesses focus more on visual aesthetics than on important things like how their customers will pay for products. When customers buy from a store, the first thing they do is reach out for their wallet or credit card and hand it over to the cashier, who in turn will hand them a receipt and that’s the end of the purchase. Ideally, it should be just as straightforward with online shopping. But there are still plenty of clunky and unprofessional looking websites with multiple checkout pages that are confusing for the customers. Research has shown that successful ecommerce bus...

Will Facebook ever become an Ecommerce Hub?

A big part of what Facebook envisions for its future (which is totally justified considering its market value of $75 billion) is the idea that the social networking site will one day become an ecommerce hub, generating billions more in revenue from major brands and online retailers. But is this possible? Many web analysts do not think that this is particularly realistic. As far as ecommerce is concerned, and driving huge amounts of revenue, Facebook may not get any bigger than what it currently is. Surveys have shown that many retailers (big as well as small) who have used Facebook as a sales channel have found that it offers small pockets of opportunity, but can never compete with the opportunities presented by Google. This is probably because many of the Facebook-based stores are ineffective, especially for the larger retailers, and that the click-through rates are also largely anemic. Although hundreds of millions of people use Facebook on a daily basis, the ability of this site to ...

Important factors for Successful Ecommerce in 2011

This year, the competition online and in the ecommerce industry will be much stronger than in all the years gone by. And if you have an ecommerce business, then you can’t waste any time in falling behind. This year, there are better and newer ways to integrate ecommerce into your online business. It’s not only about improvising your checkout process or streamlining your site for customer convenience and safety; it’s about more than that! It is no longer enough to just include search engine optimization into every section of your site. If you are looking to truly stand out this year and maintain a successful future in ecommerce, then you have to be fully committed to ecommerce. Simplify the checkout process: As more and more people take to online shopping, it is very important for your site’s checkout process to be as simple as possible. Once your prospective shopper adds a product or two to his shopping cart, your chances of making a sale are higher. This is why your checkout process s...

Making the most out of Facebook and Twitter for your Ecommerce Site

There was a time when everybody had to keep a phone book in order to find a business contacts details. Fortunately, those days are long gone. What with ecommerce and social media taking over our lives, we can now access some of our favorite brands right from some of the most popular social networking sites. However, today it is no longer enough to just interact. Consumers are increasingly looking for promotions, discounts and freebies. In fact, surveys have shown that most people follow various brands on Twitter and Facebook to check for coupons and discounts. So how effective are Facebook and Twitter in promoting your brand? Are they really capable of increasing your sales? Many companies and ecommerce businesses have benefited from social media sites in the past. The key to achieving positive returns for your efforts is to promote your brand in such a way so as to encourage maximum interaction. Define your business goals: It’s surprising how so many businesses fail just because they ...