There was a time when everybody had to keep a phone book in order to find a business contacts details. Fortunately, those days are long gone. What with ecommerce and social media taking over our lives, we can now access some of our favorite brands right from some of the most popular social networking sites.
However, today it is no longer enough to just interact. Consumers are increasingly looking for promotions, discounts and freebies. In fact, surveys have shown that most people follow various brands on Twitter and Facebook to check for coupons and discounts.
So how effective are Facebook and Twitter in promoting your brand? Are they really capable of increasing your sales? Many companies and ecommerce businesses have benefited from social media sites in the past. The key to achieving positive returns for your efforts is to promote your brand in such a way so as to encourage maximum interaction.
Define your business goals: It’s surprising how so many businesses fail just because they failed to define goals for their social media campaigns. Most businesses check out how competitors use Facebook and Twitter promotions and imitate these same actions without really understanding why it should be done. So start by defining your goals. Are you looking to gain “Likes”? If yes, then design your promotion campaign by providing rewards to the 1,000th follow or provide free gifts. Are you looking to drive sales to your site? Then offer discounts and other free offers.
Exploit social media sites: Facebook, Twitter and other similar social media sites have great potential in spreading the word about your business. So create a promotional campaign that takes full advantage of this potential.
Set metrics for yourself: It is important to set metrics to measure your achievements. Keep track of all the figures before you start with your campaign.
And finally, learn from your mistakes. Learn what your strengths and weaknesses are and try out new combinations with your campaign.
However, today it is no longer enough to just interact. Consumers are increasingly looking for promotions, discounts and freebies. In fact, surveys have shown that most people follow various brands on Twitter and Facebook to check for coupons and discounts.
So how effective are Facebook and Twitter in promoting your brand? Are they really capable of increasing your sales? Many companies and ecommerce businesses have benefited from social media sites in the past. The key to achieving positive returns for your efforts is to promote your brand in such a way so as to encourage maximum interaction.
And finally, learn from your mistakes. Learn what your strengths and weaknesses are and try out new combinations with your campaign.
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