Why Google can help with your Ecommerce Business

Before the Internet came into the picture, it was a challenge to drive traffic to any business. A variety of traditional methods like television advertising, newspapers and word-of-mouth methods were used. Today, we have Google. When you take into consideration the percentage of all the paid, organic and shopping search results, Google accounts for nearly 80 percent of the traffic driven to ecommerce sites. You cannot ignore your website’s ranking on Google if you truly want to be successful.

Here are some interesting facts about Google:

1. Nearly 35 percent of the traffic from the top 20 ranking sites comes from organic search.


2. Most conversions come about when traffic lands on a product page.


3. Nearly 70 percent of ecommerce sites do not have their user reviews indexed.

While most of the top ecommerce sites don’t have their user reviews indexed, many of the industry leaders like Amazon and Apple do. These websites have their user review keywords indexed and picked up by the Google spiders.

It is surprising that quite a few top ecommerce sites are not allowing their customer reviews to be indexed. The biggest reason is probably that many of the customer reviews could be unflattering or could prevent future customers from showing interest in their products. But this excludes important content.

If you have customer reviews about your business, then make sure you allow them to get indexed as this can be very beneficial. Customer reviews can help to gain trust in your prospective users and at the same time have a great SEO benefit to them as well.

Another lesson to learn is the various options that Google provides for ecommerce search. Simply getting the number 1 ranking for the natural search listing is not enough. Paid searched have become popular as well, so make sure that your products are all listed on the shopping results as well.

Google is indeed the key to your ecommerce success. So learn what it takes to master the search results.