Is Ecommerce as effective at gaining customer loyalty as a Brick-and-Mortar store?

According to a recent survey, the average Australian shopper spends only about one-third of the total amount on ecommerce than their American counterparts. What’s more, further surveys were conducted in response to this, in order to gain a deeper insight into the habits and attitudes of the average Australian consumer.

The surveys showed that the main obstacles that dissuaded people from actually making any online purchases were the wish to physically hold the product, payment safety and delivery concerns.

However, the surveys also showed that nearly 77 percent of the transactions were from domestic platforms and show that a good way for Australian merchants to connect with prospective customers is to first invest in a physical store and then build an online one.