Top Design Tips for your Ecommerce Website

As far as your ecommerce website is concerned, design is just about everything! If you are looking to make profits, then your website is going to have to be designed to look appealing as well as comforting to the visitor. It doesn’t matter whether you are selling the nest products in the industry or if your products have the best prices, but if your website is poorly designed, you are going to run at a loss! Here are a few design tips to help propel your ecommerce website in the right direction.

1. Clean up your Site: A clean and visually appealing ecommerce site is very important if you want to make any kind of money online. Surprisingly, there are thousands and thousands of cluttered and broken-linked ecommerce sites still available out there. Make sure your site does not belong to this category, as your users will not be able to shop properly and will eventually go somewhere else.
2. Colors speak more than Words: Any amateur web designer will tell you that the color scheme on your site should be taken seriously, as color connects to emotions. This is especially important for an ecommerce site. It is important to use non-threatening colors like light greens and blues. A light green indicates a price cut or sales. Never use red.
3. Inform customers about your Sales: One of the biggest advantages of ecommerce is that you can advertise all other external products while a customer shopping with you as well. You can include a “customers who purchased this item have also purchased…” strategy that is very effective. Just don’t overdo it because no one wants other items pushed on to them all the time.
4. Choose a web hosting provider carefully: It is very important to find the best web hosting provider for your ecommerce business. Browse the net to save time and money, as this will guide you in your decisions. Although price is an important factor, it is more important to choose a provider with a good reputation.
5. The faster the better: A lot of people prefer to shop online because it gets done faster. Make sure you have a streamlined checkout process that is easy for your users to understand and is easy to complete. If there are too many processes, then your shoppers will exit as quickly as possible. And you never want to lose a sale!
6. Don’t be a jack of all trades: A lot of ecommerce sites sell everything from candle stands to lawnmowers, but this is not a wise move for a start-up. Focus on a specific niche that you have knowledge about.