5 Things that Consumer’s absolutely hate about Ecommerce Sites!

Ecommerce sites should ideally be engaging and secure enough to inspire customers and make it easy for them to shop, thus leading to an increased number of sales.

Unfortunately, many ecommerce stores fall short in more than one area. Here, I will show you 5 things that consumers absolutely hate about ecommerce sites, and why you should avoid these areas for a better site.

1. Poor Design: This is one area that should be obvious to any online merchant. Most customers will not buy from a site that does not look trustworthy. Site aesthetics is probable the most important factor that contributes to how a shopper will judge your professionalism and reliability. Nearly 50% of online shoppers judge a site by its design. Consumers hate a poorly designed ecommerce site, so take the time out to design a great looking site.
2. Poor Customer Service: Your customers will not want to hear from you unless they have a problem. When your customers have a problem, they will want to get through to you immediately. The second biggest thing that customers hate on ecommerce sites is poor customer service. Customers hate to have to hunt through a site to find the contact details and they hate answering questions before getting a phone number. Nearly 22% of customers were found to have abandoned a website because of unreachable customer service. So, make sure your contact information is available on every page and that your customers can get through to you at any time.
3. Poor Search Results or Filter Results: Customers hate to go through endless pages of product grids. Unless you sell a few select items, it is very important to provide your customers with a way to sort and filter out category pages and the search results. A good and filtered navigation system is a must for your ecommerce site, since it makes it easier for customers to find the products they want.
4. Not including Search Options: Most customers have disdain for ecommerce sites that do not provide search options. You don’t want your customers clicking through each page of your site to find a product they like, instead of just sending them directly to that page through a search option.
5. Forcing customers to login to order: Most customers hate it when ecommerce stores make it mandatory for them to login or register with the site in order to make a purchase. If they want to check out your stuff as a guest, then let them!