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Ecommerce Owners worst nightmare – Abandoned Shopping Carts

Right since the emergence of ecommerce sites some 10 odd years back, the online shopping cart has come as a boon to online customers as it helps them to compare, think and consider before they make a buying decision for a product they want. But ecommerce website owners would do anything to transform those potential purchases into real purchases, and this is why they are constantly developing new and sophisticated methods of doing this. But then again, the situation can never be the same forever, what with the growing competition. The biggest reason why customers abandon online shopping carts is because he or she is not interested enough to actually go ahead and buy the products. It is very important to understand why your customers abandon their shopping carts. There can be plenty of reasons and sometimes you cannot control this. Shopping cart abandonment can help you find ways to better service your customers. It is important for ecommerce owners to analyze and follow up with their cu...

Why Google can help with your Ecommerce Business

Before the Internet came into the picture, it was a challenge to drive traffic to any business. A variety of traditional methods like television advertising, newspapers and word-of-mouth methods were used. Today, we have Google. When you take into consideration the percentage of all the paid, organic and shopping search results, Google accounts for nearly 80 percent of the traffic driven to ecommerce sites. You cannot ignore your website’s ranking on Google if you truly want to be successful. Here are some interesting facts about Google: Nearly 35 percent of the traffic from the top 20 ranking sites comes from organic search. Most conversions come about when traffic lands on a product page. Nearly 70 percent of ecommerce sites do not have their user reviews indexed. While most of the top ecommerce sites don’t have their user reviews indexed, many of the industry leaders like Amazon and Apple do. These websites have their user review keywords indexed and picked up by the Google spiders....

Clothing Ecommerce has become more popular in the last 5 years

Clothing-themed online stores and ecommerce businesses have become extremely popular in recent years. Studies have shown that apparel sales online has nearly doubled in the last 5 years! Nearly 5 billion dollars were spent on clothes through ecommerce sites in the last five years, thus ensuring that the purchase of clothes online has grown by a whopping 152 percent! Until a few years back, fashion outlets did not have an online presence or an ecommerce store where people could buy clothes. However, today all of this has changed and most people prefer to buy their clothes online and try them on in the privacy of their own homes than in the rush and bustle of a changing room. Most people have the option of ordering multiple sizes and can send back the ones that don’t fit.

5 Things that Consumer’s absolutely hate about Ecommerce Sites!

Ecommerce sites should ideally be engaging and secure enough to inspire customers and make it easy for them to shop, thus leading to an increased number of sales. Unfortunately, many ecommerce stores fall short in more than one area. Here, I will show you 5 things that consumers absolutely hate about ecommerce sites, and why you should avoid these areas for a better site. Poor Design: This is one area that should be obvious to any online merchant. Most customers will not buy from a site that does not look trustworthy. Site aesthetics is probable the most important factor that contributes to how a shopper will judge your professionalism and reliability. Nearly 50% of online shoppers judge a site by its design. Consumers hate a poorly designed ecommerce site, so take the time out to design a great looking site. Poor Customer Service: Your customers will not want to hear from you unless they have a problem. When your customers have a problem, they will want to get through to you immedia...

Top Design Tips for your Ecommerce Website

As far as your ecommerce website is concerned, design is just about everything! If you are looking to make profits, then your website is going to have to be designed to look appealing as well as comforting to the visitor. It doesn’t matter whether you are selling the nest products in the industry or if your products have the best prices, but if your website is poorly designed, you are going to run at a loss! Here are a few design tips to help propel your ecommerce website in the right direction. Clean up your Site: A clean and visually appealing ecommerce site is very important if you want to make any kind of money online. Surprisingly, there are thousands and thousands of cluttered and broken-linked ecommerce sites still available out there. Make sure your site does not belong to this category, as your users will not be able to shop properly and will eventually go somewhere else. Colors speak more than Words: Any amateur web designer will tell you that the color scheme on your site s...