Improving your website’s search and navigation capabilities can only increase your sales. If visitors to your site find that they can’t find a specific product on your site, then they will just simply click away from your site.
Here are a few tips on how you can improve your user’s experience on your site:
Offer your customers various options at every stage of their journey in your site. If they come across a page where no products are returned and no alternatives mentioned, then they’ll just leave your site. Having a highly optimized zero results page will help by displaying your top products, product links to key categories and provide advice on how to use your search facility.
If your customers want to buy a product, they sure as hell don’t want to spend hours going through your site to find what they want. So, make sure your customers get to the relevant pages within the least number of clicks possible. Reaching any page within 3 clicks is ideal.
Having a dynamic navigation facility is very important today. Dynamic navigation refinement gives your customers the chance to narrow down their search according to a number of attributes like size, color, price and brand. For instance, if they are looking for jeans and they find it through refinement; they can then narrow down their search to brands, budget or size.
Different customers will want different navigation options. Some customers would prefer to find products through product type, while others prefer to go to brand listings. So, keep various options.
These are just a few ways to improve your ecommerce site’s search and navigation capabilities, and ultimate your overall conversion rates.
Comments