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Using Social Media Techniques in your Ecommerce Site

Using Social Media Techniques in your Ecommerce Site
Every ecommerce owner should develop a sort of platform. But what is a platform and how is it related to ecommerce? A platform is very relevant to anyone who wants to connect with others online, whether they are buyers or sellers like you. A platform is basically a base of people who know what you sell and who want to buy what you sell. Once you have such a platform, you can sell your products to it.

But how does one develop a platform? Through networking! By networking through person or online, one can develop a vast platform. Social networking has become the latest rage today and using sites like Facebook and Twitter or blogging sites can be very effective. But it is still important to conduct lectures and make media appearances in order to develop a strong, word-of-mouth market.

Most ecommerce entrepreneurs are fully-equipped with all the basics, from a blog and an official website to a Twitter feed and a Facebook page. Ecommerce owners also send out regular newsletters every year. But how do these entrepreneurs find the time to write emails, post blogs, connect with people, etc?

Firstly entrepreneurs work round-the-clock. And they are fast workers. They allocate certain hours of the day for certain functions.

How can a blog help an ecommerce owner? Firstly, it helps give your site a better search engine ranking. Search engines love blogs, thus making it a very important tool for ecommerce. The more quality backlinks you have to your ecommerce site, the better. Talk about your products or your industry. Let your audience know where your products came from, why they are so special, what they are made of, etc. Talk about the techniques, materials used and latest creations. This helps to develop brand recognition.

You can talk about your business, your products and your expertise in your blog. You can also include sales descriptions and prices for your products. Emails and newsletters are also a great way of building a platform. You can promote special products and holiday sales or sneak previews of your new items.

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